MavArt

Corporate documentaries are an avenue for creation and income that many beginning film makers overlook or ignore. Some don’t feel comfortable with the genre, others actively dislike the whole idea. Yet these films have the potential to offer far more challenges and rewards than, say, your average wedding video - as long as you are comfortable within the genre.
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White balance is one of those video functions that separates the weekend camcorder user from the more dedicated video maker. Casual users don’t understand this function, so their images often have an inappropriate orange or blue tint to them. The more experienced or interested users do care about this feature, and their images usually have more natural and life-like colours. So what is white balance?
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